Want people to keep your biz card?

Regardless of your situation, if you want people to keep your card, put something on it that will inspire them to hold on to it and even look at it every once in a while. One of the easiest ways to do this is to put a really powerful, thought provoking and insightful quote on the back of your card.

If you work for a company and they already printed your cards for you, then print out a quote on some labels and stick that on the back of the card. If you can, find one that most people haven't seen or heard before. That way, they'll be more inspired to hold onto your card since they won't know if they'll be able to find it again. If you are using the Avery "do it yourself" business cards, get the ones that allow you to print on them double-sided.

Your goal is to get people to hold onto your card, right? Maybe they can't use your services right now, but maybe in the future they'll have a need for you. If you can get them to hold onto your card and "run across" it on occasion, you're in the perfect spot. The more someone sees something (your name, your face, something associated with you), the more you are going to feel familiar to them, and with familiarity comes liking!

Who do people call when they need help? Someone who is familiar to them and someone they like.